OneFootball is not the only sports brand that has been making strides into Web 3. Adidas teased
in November about a partnership with The Sandbox metaverse, and Nike late last year purchased
RTFKT, an NFT fashion collectibles startup targeting the virtual world. Also late in 2021, Premier League champion Manchester City said it was teaming up with Sony
to launch a metaverse that mimics its Etihad stadium.