Ceffu was launched in December 2021, originally as Binance Custody. It rebranded in February 2023, with a new name inspired by Binance’s Secure Asset Fund for Users, which was in turn a play on the crypto term SAFU, or “safe,” and with a logo now distinct from, if vaguely reminiscent of, Binance’s.
Bitcoin (BTC) and ether (ETH) were little changed in the last 24 hours, amid signs that major cryptos are...
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